Strengthened brand for NCC in the media

NCC has strengthened its external footprint in the media with more news, an increased share of positive articles, and greater visibility for its focus areas. These are the main results in an analysis by media monitoring firm Retriever, conducted between 2014 and 2017.

“NCC has had a very good performance trend in the media over the years. This is a result of consistent proactive media efforts within NCC’s focus areas as well as clear and transparent communication as regards to challenges the company is facing,” says Nerma Klicic, analyst at Retriever.

Since 2014, the first year with comparable figures, the number of articles in the Group increased by nearly 20 percent in both digital and print media. NCC’s visibility in the articles have increased and an increasing share of the articles are positive or neutral according to Retriever.

Image of Anna Trane, Head of Corporate Media Relations at NCC Photo/illustration: Sten Jansin